Using Generative AI for Machine Learning: A Ticket Prioritization Example

Introduction

Studies show that 61% of employees are either currently using or interested in using generative AI in the near future. This technology, particularly when integrated with machine learning, is already making significant strides in marketing and customer service. In fact, 68% of respondents believe generative AI will enhance customer service, while 67% think it will boost the value of investments in other technologies like machine learning and AI.

With the rise of Large Language Models (LLMs), many are exploring how generative AI can solve complex problems. Some use cases are groundbreaking, while others may feel more like passing trends. As a data scientist, I’ve been reflecting on how generative AI could further enhance machine learning processes. But before diving into those details, let’s take a step back for anyone new to the field to better understand the core concepts.

Gen AI vs. Machine Learning: What’s the Difference?

Generative AI and Machine Learning are distinct but complementary fields within the broader AI landscape. Machine learning focuses on teaching algorithms to learn from data—either supervised or unsupervised—and use that learning to predict outcomes. The core strength of machine learning lies in its ability to improve over time as it processes more data, refining its predictions.

Generative AI, on the other hand, is exemplified by LLMs, which are trained on vast datasets to generate new content. Unlike traditional machine learning, re-training these models on new data is resource-intensive, both in terms of time and cost.

This raises an important question: how can we combine the predictive power of machine learning with the generative capabilities of AI models like LLMs to enhance overall outcomes? Exploring this synergy could unlock new efficiencies and lead to even better results across both domains.

Using Generative AI for Machine Learning

In machine learning, feature selection is a critical step. It involves removing irrelevant or redundant data, which helps algorithms make more accurate predictions. For example, when predicting the price of a home, important features might include the number of rooms, total area, and proximity to the beach.

Data scientists often use feature engineering to create new features to improve predictions even further. For instance, you could calculate “cost per square foot” as a new feature to provide additional insights. When working with time series data, libraries like TSFresh are particularly useful for engineering numerical features.

But what about working with textual data? This is where LLMs and embeddings come into play. These advanced tools help transform text into meaningful representations, enabling machine learning models to extract and utilize key insights from large volumes of unstructured text data.

Example: Harnessing LLMs for Advanced Textual Feature Engineering

Imagine working with a large dataset of Zillow home reviews, and your goal is to use these reviews to predict home prices. By leveraging LLM embeddings, you can transform the textual content of the reviews into numerical vectors that machine learning models can process. While we won’t delve into the technical aspects of vectorization today, the key takeaway is that LLM embeddings unlock the potential for textual data to contribute meaningfully to predictions.

Use Case: Ticket Prioritization with Text Embeddings

Now, consider another practical scenario: prioritizing customer support tickets based on their content. Here, LLM embeddings can again be used to convert text into vectors, allowing machine learning models to analyze and prioritize tickets based on urgency or relevance. This combination of machine learning and LLM embeddings enhances decision-making, enabling businesses to respond more effectively to customer needs.

Prioritizing Support Tickets with Embeddings: Step-by-Step Guide

Here is how embeddings can be applied to prioritize customer support tickets based on textual data. (This is a simplified example, not an actual project.)

Step 1: Generating Dummy Ticket Data

The first step is to clean the ticket data by removing any unnecessary noise from the text.

“`python 

import pandas as pd 

import re 

from sklearn.feature_extraction.text import ENGLISH_STOP_WORDS 

 

# Sample dataset of support tickets 

data = { 

    ‘ticket_id’: [101, 102, 103, 104], 

    ‘description’: [ 

        ‘Server is down, critical issue needs immediate attention!’, 

        ‘Password reset request for new user.’, 

        ‘High latency on our website causing customer complaints.’, 

        ‘Minor issue with email notifications, not urgent.’ 

    ], 

    ‘priority’: [1, 3, 2, 4]  # 1 is highest priority, 4 is lowest 

} 

 

df = pd.DataFrame(data) 

Step 3: Training a Model to Predict Ticket Priority

Once we have the embeddings, they can be used as features to train a machine-learning model to predict ticket priority.

“`python 

from sklearn.model_selection import train_test_split 

from sklearn.ensemble import RandomForestClassifier 

 

X = list(df[’embedding’].values) 

y = df[‘priority’] 

 

X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2, random_state=42) 

 

model = RandomForestClassifier() 

model.fit(X_train, y_train) 

 

# Predict the priority of new tickets 

y_pred = model.predict(X_test) 

“` 

Step 4: Automating Ticket Prioritization with AI

With the model trained, new support tickets can now be automatically prioritized based on their text content. This automation significantly reduces the manual workload for support teams, allowing them to focus on resolving the most critical issues first. By leveraging LLM embeddings, the model efficiently classifies and ranks tickets, ensuring that urgent matters receive prompt attention, ultimately improving response times and customer satisfaction.

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The Importance of Expert Consultation in Generative AI for Machine Learning

Although Generative AI has many useful applications, it is not an all-inclusive solution. Consultation with subject-matter experts, like AI consultants at AlphaBOLD, is mandatory to guarantee a smooth deployment. Here are a few explanations for this:

1. High Quality Data:

If you want your forecasts to be spot on, you need high-quality data. Professionals can assist you in evaluating your data and spotting possible problems.

2. Selecting a Good ML Model:

The selection of an appropriate machine learning model is another important step. Ask the pros for advice on which model will work best for your application.

3. Ethical Considerations:

The use of AI brings forth ethical issues, including bias and privacy concerns. Professionals can assist you in addressing these challenges and promoting responsible AI practices.

4. Ethical Considerations:

Implementing Generative AI necessitates a solid foundation of technical expertise. Professionals can offer assistance and advice at every step of the journey.

5. Technical Expertise:

Consulting with experts allows you to fully leverage the advantages of Generative AI while steering clear of typical mistakes.

Explore the key considerations for selecting a tech partner for AI projects: Selecting a Tech Partner for AI Project. 

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Conclusion: The Power of Text Embeddings

Text embeddings offer data scientists and businesses a powerful tool for transforming unstructured text into meaningful, actionable data. By enriching textual information for machine learning algorithms, embeddings enable more accurate, context-aware predictions. While this blog used ticket prioritization as an example, the applications extend far beyond—ranging from sentiment analysis to product recommendations and customer behavior predictions. As businesses continue to explore the capabilities of Generative AI and machine learning, text embeddings can play a pivotal role in driving innovation and improving decision-making processes. Ready to harness the power of Generative AI for your business? Let’s work together to uncover the possibilities. Request a consultation today and discover how AI can transform your operations.

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