ClickDimensions vs Dynamics 365 for Marketing: Which Marketing Automation Software Is Right for You?
Naba Ijaz
Introduction
Businesses using Microsoft Dynamics 365 have various integrative tools on their list, from sales and marketing to customer service and more. If you are looking for Dynamics marketing automation platform that integrates well with your existing Microsoft CRM, you’ll probably encounter two popular options — Dynamics 365 for Marketing and Click Dimensions.
This Click Dimensions vs. Dynamics 365 Marketing guide provides a detailed comparison to help you evaluate which solution aligns best with your business needs.
Spoiler alert! There is no winner, but highlighted differences between each platform will help you make an informed decision on the Dynamics marketing automation tool that suits your organization’s goals.
Learn more about Dynamics 365 Marketing
Let’s begin with a basic introduction of both – D365 Marketing and ClickDimensions.
Microsoft Dynamics 365 For Marketing
Overview:
Microsoft Dynamics 365 is cloud-based hub for business applications, including an advanced CRM for marketing automation platforms. Dynamics 365 for Marketing is equipped with multiple automation tools to manage multi-channel campaigns, landing pages, email marketing, behavior tracking, web forms, events, and lead scoring and nurturing. Additionally, users benefit from advanced social media management and LinkedIn connectivity features.
As an all-in solution, Dynamics 365 for Marketing automation is completely customizable both during configuration and later down the line. If your business already uses Microsoft Dynamics 365 application, you can purchase the Dynamics 365 for Marketing attach license at a discounted price.
Pricing:
As for the Dynamics 365 marketing automation tool, the fee for Dynamics 365 Marketing is USD 1500/tenant/month. However, for clients with a minimum of 10 qualifying Dynamics 365 licenses, the marketing module is available at a discounted rate of USD 750/tenant/month.
- Starting price: USD 1,500.00 per month
- Free trial: Available Free
- Version: Available
Dashboard:
Dynamics 365 for Marketing offers various interactive dashboards, each optimized for different marketing automation platforms and use cases. The below mentioned dashboards are provided within Dynamics 365 for Marketing, and are specifically tailored for marketing professionals:
- Lead Generation Dashboard
- Customer Journey Dashboard
- Email Marketing Dashboard
- Event Management Dashboard
Each interactive dashboard provides a widget displaying your most relevant activities. When you sign into Dynamics 365 for Marketing, you’ll first see the dashboard, which helps you set your priorities for the day. Moreover, you can add filters to streamline data. Every time you choose a new filter, you will see it at the top of the page.
ClickDimensions
Overview:
ClickDimensions is an advanced marketing automation solution natively built within the Microsoft Dynamics CRM platform. All data and features can be easily accessed within your current Dynamics 365 or CRM solution.
ClickDimensions includes dashboards for results and revenue, multi-channel automation, and social media marketing tools. ClickDimensions’ campaign automation allows businesses to build multi-channel campaigns using a drag-and-drop interface. Furthermore, it helps your business determine who is interested in your products, quantify their interest, and take the most appropriate actions.
Pricing:
ClickDimensions’ most popular business plan costs USD 699 per month and enables up to 200,000 annual emails. Additional costs apply for ClickDimensions Social Marketing or Intelligent Dashboard add-ons.
Businesses can purchase ClickDimensions licenses by choosing one of three tiers:
- Basic: This includes email marketing, web forms and intelligence, social media marketing, subscription management, and a calendar.
- Business: This includes all basic features, including campaign automation, landing pages, lead scoring, SMS messaging, surveys, and event management.
- Premier: This includes all basic and business features plus intelligent dashboards.
Each ClickDimensions pricing tier comes with unlimited users and contacts, and businesses pay in advance for one year of functionality.
Dashboard:
ClickDimensions Intelligent Dashboards help marketers understand which initiatives are working and which aren’t by offering a holistic view of marketing and sales performance and connecting it directly to the sales pipeline.
It controls the cost and efforts associated with creating and maintaining comprehensive marketing documentation and reporting as a fully equipped marketing solution.
All the tasks, including developing/optimizing dashboards for multiple marketing channels, integrating data from multiple sources, defining the KPIs (Key Performance Indicators), and refreshing data/reports on a recurring basis, can require more than six different skill sets and 100+ hours to develop with traditional BI tools.
However, with ClickDimensions Intelligent Dashboards, marketing professionals can access over 13 marketing and sales dashboards. All these dashboards help track 172 best practice KPIs across your marketing automation, CRM, web, social, and advertising channels – all available to you in less than 24 hours from when you first log in.
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Request a DemoClickDimensions and Dynamics 365 Marketing: Easy Implementation & Configuration
For marketers who plan to make little to no customizations, ClickDimensions is a much easier option to set up as compared to D365 Marketing. ClickDimensions acts as a plug-and-play marketing automation solution.
On the contrary, Dynamics 365 for Marketing provides a broader scope of customizations, and numerous features offering greater flexibility. These features include landing page designer, audience segments, and customer journey builder. While these advanced features enhance Dynamics marketing automation capabilities, they also introduce additional complexity, requiring more configuration and training.
Note: Both these solutions require installation within your Dynamics 365 environment and proper configuration with website domains and social media accounts to ensure seamless functionalities.
Training Resources:
Both platforms have multiple training resources available that can help users every step of the way. However, ClickDimensions is better supported with comprehensive documentation and training content under ClickDimensions Academy.
Further reading: How to easily spot interested prospects with ClickDimensions
For ClickDimensions, users who are not familiar with the module can focus on various ClickDimensions 101 courses to ramp up quickly. Later they can advance to 201 courses for a deeper dive.
For Dynamics 365 for Marketing, Microsoft Learn offers multiple learning modules and paths for D365 Marketing covering basics, configuration, setup, and other core features. However, choosing the right Dynamics 365 for Marketing Partner to provide training is important to benefit from the full power of the platform you opt for.
Benefits Of Marketing Automation Software
Dynamics 365 Marketing:
Microsoft Dynamics 365 Marketing is powerful marketing automation software designed to help businesses efficiently create, execute, and optimize marketing campaigns.
With AI-driven insights and seamless integration with the broader Dynamics 365 ecosystem, businesses can automate and personalize customer journeys across multiple channels. It enhances lead scoring and nurturing with predictive analytics.
Additionally, it leverages email marketing, event management, and social media tools. Dynamics marketing automation also optimizes campaign performance with real-time marketing analytics. It integrates natively with Microsoft Teams, LinkedIn, and Power BI for better collaboration and reporting.
This Dynamics marketing automation solution is ideal for organizations seeking end-to-end marketing management with advanced customization and scalability.
ClickDimensions:
ClickDimensions is a marketing automation platform built specifically for Microsoft Dynamics 365 users. It offers an easy-to-use solution with essential automation features. Businesses using ClickDimensions benefit in many ways, such as with its quick and simple plug-and-play integration with Dynamics 365 CRM. It brings robust email marketing capabilities with customizable templates. Moreover, it provides easy-to-create web forms, landing pages, and surveys.
ClickDimensions also includes social media marketing tools for better audience engagement. Its lead tracking and campaign automation improve conversion rates.
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Request a DemoConclusion
Both Dynamics 365 for Marketing and ClickDimensions are powerful marketing automation platforms that can enhance your business’s marketing campaigns. However, choosing between the two depends on your organization’s marketing scope, vision, and requirements.
If your marketing strategy primarily involves email marketing, website forms, and KPI tracking, then ClickDimensions is the ideal solution, offering streamlined and easy-to-use marketing automation software. However, if you want to elevate your marketing campaigns by leveraging artificial intelligence, advanced customer journey mapping, and deeper data-driven insights, then a more robust Dynamics marketing automation platform like Microsoft Dynamics 365 for Marketing is better.
By aligning your selection with your business goals, you can unlock marketing automation software’s full potential and drive greater engagement and ROI.
FAQ’s
How Do I Enable Dynamics 365 Marketing?
To enable Dynamics 365 Marketing, purchase a license and install the Marketing app. Configure it by setting up emails, customer journeys, event management, and lead scoring and integrate it with your website, domains, and social media for full functionality.
Which Features Are Available in Dynamics 365 Marketing?
Why Use Dynamics 365 Marketing?
How Do I Enable Copilot in Dynamics 365 Marketing?
How Do You Start with Marketing Automation?
To start with marketing automation, follow these steps:
• Define your marketing goals and target audience.
- Choose the right marketing automation platform (Dynamics 365 Marketing or ClickDimensions).
- Set up email campaigns, lead scoring, and customer journeys.
- Integrate with CRM, social media, and analytics tools.
- Monitor campaign performance and optimize based on insights.
What Is ClickDimensions Used For?
Is ClickDimensions Legit?
What Is the Difference Between Dynamics 365 Marketing and ClickDimensions?
How Much Does ClickDimensions Cost?
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